It used to be all things pomegranate but now the goji berry and pumpkin are the new ‘it’ ingredients in health and beauty products.

These new wonder ingredients pack a powerful punch of elements that enhance beauty and are good for the body. The goji berry is from the Himalaya region and is grown on low-lying deciduous plants. It is traditionally used in Chinese medicine as it contains 18 amino acids and six essential vitamins including C and E. It is also rich in antioxidants that protect against free radical damage. Hailed for its anti-aging properties, the gogi berry is now being used not only as health food but in beauty products.

Another ingredient that seems to be popping up everywhere is pumpkin. The only time we really give this squash any thought is between Halloween and Thanksgiving when only the brave make pumpkin pie from scratch. But pumpkin is chock full of nutrients that are good for the hair and skin. Antioxidants, natural enzymes and vitamins A, C and E all make pumpkin an ingredient to look for.

Pick Pumpkin

Sexy Hair’s new Bath and Body Collection features pumpkin as its key ingredient. The Pumpkin Oatmeal Body Bar, Pumpkin Butter Body Crème and Pumpkin Moisture Balance Body Wash all help to smooth and re-charge tired skin.

Pumpkin Pretty

Pumpkin Exfoliating Cream from Institut’DERMed is a non-abrasive exfoliator that uses Enzymes, L-Retinol and alpha hydroxyl acid to stimulate the skin. Formulated to fight acne, and erase fine lines and wrinkles, the pumpkin in this product controls oil and helps stimulate new cell growth.

Go Goji

Glowing O-Glow from Smashbox Cosmetics is a clear gel blush that reacts with your skin to produce a blushing effect. Goji Berr y-C Complex mimics microcirculation to give you a natural rosy cheek.

Multi-task

Reduce wrinkles, tone, cleanse, exfoliate and detoxify with the Japanese Matcha Tea with Goji Berr y Facial Mask from Pangea Organics. Goji berry has anti-aging proper ties as they contain up to 21 trace minerals, beta-carotene and vitamins B1, B2, B6 and E. The nicest thing about this product is that the packaging is environmentally friendly. Soak the box in water for one minute and then plant it and watch as sweet basil grows.

Red Out

Eliminate Rosacea-like redness with Murad’s new Redness Therapy line. Potent goji berries contain power ful antioxidants and Vitamin C that helps calm redness in the skin, inflammation, skin irritation and sensitivity.

Goji Berry

- has more protein than whole wheat

- 500 times more vitamin C than oranges

- there are an estimated 42 different varieties of this fruit

Pumpkin

- contains potassium and vitamin A

- used as medicine by Native Americans

- betacarotene gives pumpkins their bright orange color

- pumpkins are fruit


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